Frequently Asked Questions of Internet Media 411

How do we start?  Give your site a professional design.

The most fundamental issue is what you post on the Web. Make sure that once people get to your site that they will stay long enough to start an interaction with your company. Many Web sites seem to be done by someone's brother or sister or friend. They are rarely professional and do not showcase the company properly. Even if we are able to get people to click thru to your site, if they don't stay, your investment did not pay off.

It is important to make your site easy to use and direct visitors where you want them to go. People searching the Web are lazy and quickly leave unless you take charge of their visit and make their stay rewarding.

If you have not found a design that helps generate clients, we can develop a strategy where people will interact with your company.

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How to get people to visit your site? Optimize for the Web.

Smaller vendors rarely have their sites optimized for search engines -- this is a huge oversight as every day millions of people are using the Internet searching for solutions.

There are two types of listings on the larger search engines. 1) PPC or Pay-Per-Click and 2) Natural Listings. PPC listings require you to pay a fee each time someone clicks on your Google, Yahoo or MSN ad. The price per click is determined via auction.

Natural listings are ones where the search engines find your site and post a FREE listing. As you know, there are millions of these listings and everyone wants to get a top 10 slot -- which are the only slots that count. We can help your company get posted in both these type of spaces on Google, Yahoo and MSN.

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How to increase your Google Rank?

There are several factors that determine how highly Google will list your site in the listings. Whether you will get an all important TOP 10 listings depends on:

     1) Google Rank -- how many links to your Web site have been posted by other Web sites.

     2) How well you have designed your site for the Google spider.

Google rank is how relevant your site is to the user community. Specifically, it is a measure of how many links there are from other sites to your site. It also matters the key word for the link and the Google rank of the site posting the link to your site. Google rank is not easy to change -- it usually takes six months to achieve a good rank.

Site design is also important. There are ways to use text, meta tags, links, images, "alt" tags, and keywords to get the attention of search engines. This is a delicate process. If you are not careful, you can get your site blackballed and buried at the bottom of all other listings.

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Internet Media 411's Services

Internet Media 411 is a marketing company. We use the Web as the ultimate medium to reach the largest audience possible. Fortunately, this is also the lowest cost marketing tool. We will teach you all the different tools available to achieve your goals. Depending on the client, these tools include search engine optimization, Web design, electronic newsletters, Internet press releases, promotions and more.

Our costs are not as low as a Web designer who is only an Internet technician. Posting a Web site that gets no visibility is like printing a brochure that never gets mailed out. Design with optimization is important. It is also important to be creative using the Web. We can act as your Internet marketing department.

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